Database Analysis

The biggest advantage of using SMS or WAP push is the tangible data that is collated during the campaign. It is important to Virtual Impact that we maintain the highest standards of mobile delivery. Therefore, tied into our mobile services, we provide the facilities to give you a full break down of successful message deliveries, and more importantly a list of those numbers that could not be accessed. The information is fed back through our system and analysed so that old numbers and wasted texts can be filtered out for a more efficient service every time. This also allows you to modify your own internal database, so that your client list is always as up to date as possible. A message can fail for several different reasons, and the gateway will try to redeliver numerous times if the problem is only temporary, such as the receiving mobile phone not having signal. If however the problem is permanent, such as the number has been disconnected, barred, or is simply no longer in use, then the gateway will record this information so that the original database can be 'cleansed'.

Virtual Impact can also source mobile databases where responders are 100% opted in and tele-verified and have agreed to have their answers passed onto third parties for direct marketing purposes. 150,000 records are collected each month with additional data capture from paper-based surveys, email capture and partnership survey. This guarantees compliancy with the DPA while allowing accurate targeting of demographics for a maximum uptake level.

SMS

MMS / WAP

Bluetooth

Infozure