Glossary of terms

SMS:

Short Message Service - a basic text message which all phones are capable of receiving.

WAP push:

Wireless Application Protocol - a text message that contains a unique URL for the purposes of connecting to a web page.

URL:

Uniform Resource Locator - a means of locating a resource by describing its network location. Effectively it guides a device such as a mobile phone to a website or email address.

Bluetooth:

A radio signal that allows devices to send files to each other. All modern mobile phones and many laptops are Bluetooth enabled devices.

Ofcom:

Office of Communications - the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

DPA:

Data Protection Act (1998) - although not specific to mobile marketing, the DPA covers principles that govern the use of contact information help by you regarding your clients.

Database:

A list of information, usually personal information such as names, telephone numbers, email addresses, etc.