FAQs

Q: How effective is this form of marketing?

A: Mobile marketing is an intimate form of marketing, with rich content going directly to your clients. Depending on the type of marketing sent out, the evidence is obvious with tangible results.

Q: What content should I send?

A: Infozure provide a full service, we can help you to determine which is the best form of marketing to send to your clients so that we can meet your individual needs. We can research your specific market and combined with years of experience, can offer a range of creative ideas to maximise your client potential.

Q: Is there a help line?

A: Infozure will provide every client with a personal Account Manager who will oversee your needs from start to completion. They are readily available and can be contacted by telephone or email.

Q: How much does a campaign cost?

A: The cost varies depending on the type of content and the quantity of messages you wish to send, however, Infozure are confident that you will find our prices competitive and we would be happy to meet with you to discuss your budget.

Q: Do I need to know mobile numbers?

A: Not necessarily. We can provide DPA compliant databases of mobile numbers based on various demographics. Alternatively, if you would like to use Bluetooth, then mobile numbers are not required.

Q: Do I need permission to send my clients messages?

A: No. According to the DPA, if you already hold contact details for your clients, then contact is to some extent expected and therefore allowed. You must allow them to opt-out of further marketing materials however.

Q: Does it work on all phones and networks?

A: SMS works on 100% of handsets. Other media forms work on any phone with camera capabilities and access to the web (76%).

Q: How do I know how many people have received the message?

A: Infozure will provide a break down of the number of mobiles that received the message whether sent via SMS, WAP push or Bluetooth.

Q: Can you guarantee delivery to every phone?

A: Although we cannot guarantee that every client will receive the message, we are confident that we can maximise delivery rates and will provide a break down to show you how successful they have been.

Q: Why does a message fail?

A: Messages can fail for a variety of reasons. For SMS the phone might no longer be in use or the operator could have barred the number. For WAP push, if it is a very old phone, it might not have access to the web.